For You Digital

Major-label strategy,
built for your world.

Digital marketing consulting for artists, management companies, music startups, and brands — built on 10+ years at Universal Music Group and Columbia Records.

Let's Talk
200M+
Views on a single influencer campaign — Grammy & BRIT nominated
10B+
Total social views across campaigns
$300K+
D2C revenue built from the ground up
Artists I've Worked With
Disclosure
Marshmello
Alesso
The Chainsmokers
ILLENIUM
Chris Lake
Alison Wonderland
Dillon Francis
Sammy Virji
Adele

10+ years at the intersection of music, fans & digital.

I spent over a decade as Senior Director of Digital Marketing at Universal Music Group — working across Interscope, Capitol, and Astralwerks — and before that at Columbia Records in New York.

I've managed $500K+ annual budgets, built direct relationships with Meta, TikTok, Spotify, Apple Music, Vevo, and Snapchat, and driven campaigns for some of the biggest names in electronic music.

Now I bring that same level of strategy and execution to independent artists, management companies, startups, and brands who are ready to build something real.

Nicole Lee — Founder, For You Digital
Senior Director, Digital Marketing
Universal Music Group — Interscope / Capitol / Astralwerks · 2018–2026
Digital Marketing Specialist
Sony Music Entertainment — Columbia Records · 2014–2018
Platform Partnerships
Meta · TikTok · Spotify · Apple Music · Vevo · Snapchat
B.S. Marketing, Advertising Minor
University of Delaware · Dean's List · 2014

Everything your digital
presence needs.

Strategy
Digital & Social Marketing
Full-funnel campaign planning across TikTok, Instagram, Meta, YouTube, Spotify & Apple Music
Community
Fan Acquisition & CRM
D2C buildout, Laylo & Cobrand strategy, email/SMS growth and fan community activation
Launch
Artist Onboarding
Rollout planning, platform setup, release strategy and full activation from day one
Partnerships
Platform Relationships
Direct relationships with Meta, TikTok, Vevo & DSPs to secure placements and editorial support
Content
Influencer & Creator Marketing
Campaign ideation, creator sourcing, execution and performance reporting
Live
Tour & Event Support
Digital strategy, content coordination and ticket-sale campaigns around shows and tours

Flexible engagements
built around your needs.

All retainers are month-to-month with 30 days notice. Custom scopes available — reach out to discuss what's right for you.

Strategy
Contact for pricing
Advisory, campaign reviews & monthly strategy sessions. Best for teams who need senior-level thinking and direction.
~8–10 hrs / month
Embedded Consultant
Contact for pricing
Full-service digital lead — deep team integration, strategy & execution across all channels and platforms.
~25–30 hrs / month

Not sure which tier is right? Let's talk and figure it out together.

Get In Touch

Ready to build something?

Whether you're launching an artist, building a startup, or a brand looking to connect with music culture — I'd love to hear what you're working on.

hello@foryoudigital.com LinkedIn ↗